MAGLA Donates 20 Million Kwacha to Support IMM Annual Conference

The Malawi Gaming and Lotteries Authority (MAGLA) has contributed K20 million towards the Institute of Marketing in Malawi (IMM) Annual Conference, scheduled to take place from October 23 to 26 in Salima.
Speaking on the donation, MAGLA Director General Rachel Mijiga said the support reflects the Authority’s secondary mandate of promoting tourism and enhancing the “Mother Malawi” national brand.
“As MAGLA, our role is to promote the charm and beauty of Malawi,” said Mijiga. “The IMM Conference provides a perfect opportunity to showcase Malawi’s natural assets to the world.”

The annual IMM conference attracts top marketing professionals, business leaders, and stakeholders from across Malawi and beyond, making it a prime platform for promoting the country’s rich tourism potential.
IMM Vice President Twikale Chirwa expressed gratitude for MAGLA’s contribution and emphasized the institute’s commitment to national development through tourism marketing.
“As marketers, we are duty-bound to give back to Malawi by selling the country’s tourism potential,” said Chirwa.
This year’s conference promises to blend insightful marketing discussions with efforts to promote Malawi as a premier travel and investment destination.