MAGLA Donates 20 Million Kwacha to Support IMM Annual Conference
The Malawi Gaming and Lotteries Authority (MAGLA) has contributed K20 million towards the Institute of Marketing in Malawi (IMM) Annual Conference, scheduled to take place from October 23 to 26 in Salima.Speaking on the donation, MAGLA Director General Rachel Mijiga said the support reflects the Authorityโs secondary mandate of promoting tourism and enhancing the โMother Malawiโ national brand.โAs MAGLA, our role is to promote the charm and beauty of Malawi,โ said Mijiga. โThe IMM Conference provides a perfect opportunity to showcase Malawiโs natural assets to the world.โ The annual IMM conference attracts top marketing professionals, business leaders, and stakeholders from across Malawi and beyond, making it a prime platform for promoting the countryโs rich tourism potential.IMM Vice President Twikale Chirwa expressed gratitude for MAGLAโs contribution and emphasized the instituteโs commitment to national development through tourism marketing.โAs marketers, we are duty-bound to give back to Malawi by selling the countryโs tourism potential,โ said Chirwa.This yearโs conference promises to blend insightful marketing discussions with efforts to promote Malawi as a premier travel and investment destination.










